Islamabad: The Coordinator to the Prime Minister on Climate Change, Romina Khurshid Alam, has unveiled plans to launch a dedicated TV channel to support farmers in combating the impacts of climate change. The channel aims to educate farmers on climate adaptation strategies, disaster management techniques, and sustainable practices to mitigate environmental degradation.
The channel will leverage the services of Pakistan Television (PTV) to broadcast programs in six regional languages, ensuring that vulnerable communities receive timely information. By utilizing local PTV stations at the provincial level, the coverage and reach of these programs will be maximized and localized.
Romina Khurshid Alam has also engaged with a private channel to amplify the voice of the Climate Ministry and promote clean and green initiatives. She emphasized the importance of media support in enhancing climate change coverage and rearranging journalism priorities.
The channel will provide farmers with timely information and guidance on adapting to climate-related challenges, including weather alerts to enable preemptive measures. Additionally, it will feature initiatives promoting women’s income generation, gender empowerment, and environmental sustainability.
The government seeks to empower farmers with knowledge and tools to build resilience against climate change, leveraging the power of media. Media teams from relevant climate change departments and TV initiatives will collaborate to strengthen efforts in protecting the socio-economic impacts of climate change on the farming community.
During meetings convened in June over global heatwaves and floods, the PM’s aide directed relevant institutions to strengthen official media teams to keep vulnerable communities informed about climate change in a timely manner. The goal is to sensitize the media to report on climate change before potential flash flooding and glacial lake outbursts in vulnerable regions.
Romina Khurshid Alam is optimistic that this TV channel initiative will be a groundbreaking step towards a more climate-resilient and sustainable agricultural sector in Pakistan. By empowering farmers with knowledge and tools, the initiative aims to build a stronger and more informed agricultural community capable of withstanding climate-related challenges.
